Advertising creative marketing entrepreneur, graduated from Birmingham City University , Visual Communication, MA.

Based on the love for food and attention to the FMCG industry, she established NEW CANNERY (Chongqing) with 3 partners in 2017,

Taking the correct strategy + creative vision as a brand proposition maximizes the realization of business value for customers.

NEW CANNERY has been committed to the "effective vision" service as the basis, serving more than 500+ brand customers across the country. Since its establishment, it has led the team to serve Tmall, Three Squirrels, Luckin, Want Want, FIlA and other first-line brands in many industries. During the period of serving the brand, it has created a number of single product sales of over 100 million, which is deeply recognized by the majority of brands.

Event Introduction
 · 06/15 (Day 2)
FBIF iFood Show · Foodtalks
Hall 17 DH001
Retain Consumers
Aesthetic Value: From A Dividend to A Trend

This generation of consumers care more about aesthetic value than 5 to 10 years ago.

Abuse of trending elements? Too forthcoming? No!

It is time for brands to see aesthetics as a long-term trend rather than a short-term dividend.

Link to agenda