Phoebe Lin
Channel & Supply Chain
Vice President & COO

Join CHALI group in 2018 and led CHALI brand to expand from ecommerce leading brand to the national NO.1 tea bag brand in China. Phoebe is in charge of online and offline channel management and overseas business development, and have achieved more than ten times of business growth. Before that she was in Mars Wrigley taking care of e-commerce marketing and digital strategy development. Use to lead extra global digital–commerce launch in China.

Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Merchandise and Operations
[Panel Discussion] Omnichannel Practice: How to Create a Seamless Consumer Experience

The omnichannel strategy is consumer-centric, creating comprehensive touch points and seamless customer experience, thereby improving brand influence and market performance. The importance is beyond doubt. How to carry out omnichannel strategies? What are the similarities and differences in the needs of consumers online, offline, and O2O? What are the differences in the operating methods between One Inventory and Two Inventories?

Link to agenda