Tofu Wang
Drink Talks
Brand Founder & CEO

Zhixiang (Tofu) Wang, graduated from Nanjing University. He is currently the CEO of OTTERdun brand and is responsible for project management and market development. He has more than 10 years of experience in Internet product distribution. For the new consumer products business, he has been adhering to the business ideas of "consumer insight first" and "refined operation hand", and the core importance of quality content-enabled products.

Event Introduction
Drink Talks
 · 06/16 (Day 3)
Wow, Drink It Up!
North Ballroom A - Hall 18 1st Floor
New 'Species'
From The Category Innovation of “A Piece” of Fruit Tea to the Brand Innovation of Drinking Freely

When it comes to category innovation, the "big track + product micro-innovation" seems to become the "fixed model" at some point. However, product innovation is only the start of category innovation. Whether it is a new category or brand, the goal is to uncover the value that really impresses customers. For example, how many different comfortable experiences may be offered to consumers through a nice cup of fruit tea?

Link to agenda