Elsa Jiang
Channel & Supply Chain
Director of the Company and GM of Brand Innovation Center

Graduated from Zhejiang University, Elsa once worked as an entrepreneur in the Internet industry, and now serves as the director of the company and general manager of Xiangpiaopiao Brand Innovation Center. She firmly believes that delicious foods are important for daily life. She hopes to bring happiness and satisfaction to users by producing milk tea.

As the "pioneer of milk tea in cup", Xiangpiaopiao produces milk tea at hand for users, so that users can easily drink a cup of delicious milk tea with assured quality at home. It has been loved by consumers for many years, and the cup can circle the earth 43 times.

After years of efforts, Xiangpiaopiao upgraded technology and launched MECO fruit tea. Meco continues to provide users with convenient access to delicious, pleasant and quality-assured fruit tea.

Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Merchandise and Operations
[Panel Discussion] Omnichannel Practice: How to Create a Seamless Consumer Experience

The omnichannel strategy is consumer-centric, creating comprehensive touch points and seamless customer experience, thereby improving brand influence and market performance. The importance is beyond doubt. How to carry out omnichannel strategies? What are the similarities and differences in the needs of consumers online, offline, and O2O? What are the differences in the operating methods between One Inventory and Two Inventories?

Link to agenda