Mufan Chen
Condiment & 3R Food
Executive Director, South Region
Kantar Worldpanel China

Mr. Mufan Chen specializes in consumer panel research with 18 years substantial experiences in serving both manufacturers and retailers in Greater China. He started his current role as Executive Director, South Region of Kantar Worldpanel in Jan 2020. He is responsible for commercial and client management in mainland China, focusing on consumer, shopper, retail insight and client satisfaction.  Mr. Chen joined TNS in 2005, and was responsible for key client development in Taipei, Beijing, Shanghai and Guangzhou.

Event Introduction
Condiment & 3R Food
 · 06/15 (Day 2)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
Is It Still a Big Thing? New Insights and Opportunities behind Becoming "Household Master Chefs"

Will there be less cooking at home when lockdown is over? What changes merit expectation on consumer behaviors and preferences?

Link to agenda