David Jenkinson
Pack Talks
Partner, Design and Experience

David Jenkinson has over 20 years of leading global agency experience, starting his design career at Brand Union, before becoming Creative Director of both Interbrand and then Elmwood, and working across an impressive roll call of global brands, including Heineken, Vodafone, Philips Design and Cancer Research.

Joining Pearlfisher London 5 years ago, David has led the team on award-winning and iconic client projects including Snow Beer and SodaStream and on challenger brands such as Her.9, Byoma and Love Ocean, picking up awards at D&AD, Dieline, The Drum Awards and Transform Europe.

David brings a unique symbiosis of corporate and consumer brand and identity experience. This fuels his approach to design brands that express a clear, compelling and timeless central idea that always resonates with people’s needs and desires and the role the products, experiences or services can fulfil in their lives.

David is committed to fostering creative excellence and the next generation of design, consistently being invited to serve as a juror for International design committees and awards bodies - such as D&AD - as well as being a regular published contributor for global industry titles, including The Drum.


Event Introduction
Pack Talks
 · 06/16 (Day 3)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Brands’ Design Literacy | Brand Value
[Long-lasting Design] Allow Brands the Time to Grow Like Trees

Every brand starts from scratch. Like growing a tree, a brand will always need time to grow, building its asset, influence, and trust. 

However, the world changes so rapidly nowadays.

How can we lengthen the longevity of the brand design to allow sufficient time for brand development, while keeping up with the changing times?

Link to agenda