Guangxian Zheng
Chairman of E-commerce Company
1919 Group

Guangxian Zheng, Chairman and General Manager of E-commerce in 1919. Having experience in new retail chains, digital marketing of alcoholic beverages, omnichannel operation of alcoholic beverage brands, digital management of distilleries, and continuous entrepreneurship in alcoholic beverage racetracks.

1919 e-commerce is the largest open platform for alcohol e-commerce in China, with four channels: near field, far field, content and private domain. It is the head of mainstream e-commerce platforms such as Tmall, Tiktok, Meituan, Eleme, JD to Home, etc. Alcohol members will exceed 20 million, and it has a distribution network for alcohol in major cities across the country that can last up to 19 minutes.

Event Introduction
 · 06/15 (Day 2)
Keep Alcohol Engaging
Media Center (North) - Level 2 of North Lobby west
Strategy & New Trend
Why Is It So Difficult to Innovate in the Wine Industry?

Looking back at the ups and downs of the new wine track over the past two years, one can't help but wonder: how challenging it is to innovate in the wine market.

Is it possible to solve the problem of large enterprises with their hands tied and small enterprises with aftereffect inadequacy?

Link to agenda