Bing Zhang
Condiment & 3R Food
Marketing Director
Hengshun Vinegar

Ms. Bing Zhang has been working as the Marketing Director of Jiangsu Hengshun Vinegar Industry Co., Ltd since September 2021. Hengshun Vinegar is the only listed company in the vinegar industry: founded in 1840, it became the first listed company in China's vinegar industry in 2001 when it was listed on the Shanghai Stock Exchange.

Ms. Bing Zhang has worked in the FMCG industry for more than 20 years and has rich experience in marketing, sales, finance and management.

She has been engaged in the condiment industry for more than 10 years and is good at consumer insight. She joined Hengshun Vinegar in 2021 when the company's performance was in crisis. With her rich industry experience and keen market sense, she successfully found the second curve for Hengshun Vinegar and started the rapid development of the second curve.

She is good at strategy formulation, category innovation and explosive product creation. The explosive product created by her has become a large single product with a volume of 100 million yuan within one year, with rich practical experience.

Currently, Ms. Bing Zhang is studying for an EMBA Master of Business Administration degree.

Event Introduction
Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
New Opportunities
"Drink Vinegar" with More Than Billions of Innovations

Geographic differences may have hindered vinegar's growth as a basic condiment. One question we seem to forget is: why is vinegar only a regular guest in the kitchen? We are going to break through the imagination of vinegar today and consider the casualization of "drinking vinegar".

Link to agenda