Tracy Xia
Condiment & 3R Food
General Manager of Western Sauce China
Kraft Heinz

Tracy Xia is the General Manager of Kraft Heinz's Western Sauce BU in China.

Kraft Heinz is one of the world's leading food and beverage companies with a history of over 150 years. The vision of Kraft Heinz is to "Make your life delicious". Kraft Heinz has 8 brands exceeding $1 billion TO, such as iconic global brands Heinz and Kraft, as well as regional brands Master.

In Kraft Heinz, Tracy Xia has been committed to promote biz acceleration & transformation, speed up localized innovation in retail. She is also passionate about and committed to becoming a professional food solution supplier and promoting the company's flexible supply chain and product research and development innovation capabilities. Tracy is committed to female leadership and DEI, representing the company in sHero to win the Y22 Women's Leadership Influence Award.

Before joining Kraft Heinz, she worked for Nielsen, Unilever and Coca-Cola and has solid experience in consumer market insight, commercial leadership, and franchise management. The unique experience makes her put consumers and customer needs first, dare to change and choose greatness. Tracy graduated from Tongji University and is currently pursuing an EMBA at Aberdeen University.

Event Introduction
Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
Beyond Deliciousness: Building Good Business
Observe and Observe Again: Use Exotic Flavors in the Local Way

How can foreign products maintain their authenticity in the Chinese market?

Link to agenda