Makoto Ogawa
Pack Talks
President and Representative Director
Plug Inc.

Born in 1971. President of PLUG .Ph.D. in Business Administration

President, Japan Package Design Association

Graduated from Keio University, SFC, and worked in the marketing department of Kikkoman Corporation before obtaining an MBA from Keio Business School. He is a Director of the Japan Marketing Research Association, a concurrent lecturer at Meiji University Business School, and an invited researcher at the Institute of Marketing Communications, Waseda University.

His publications include "150 Iron Rules for Selling Package Design" (Nikkei BP) and "Design Power to Grow Your Company" (JMAM).

Event Introduction
Pack Talks
 · 06/15 (Day 2)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Creative Boost | Strike with AI
[Interaction] AI Designer is Making A Splash

Plug Inc.'s "Package Design AI" is capable of generating and evaluating 1,000 design proposals in less than an hour. In seconds, the AI predicts a design's popularity and its image in consumers based on learning data from more than 10 million people. The AI won the Japanese Minister of Internal Affairs and Communications Award last year. It has become news that Calbee, Ajinomoto, and Nestlé Japan have seen an increase in sales by using this AI system. In April, 2023, it was broadcast throughout China on an information news program on China Central Television (CCTV). How powerful is this AI "designer"? Don't miss the live show.

* Please note that this session is in Japanese. Ensure you have your interpretation device prepared in advance.

Link to agenda