Kathy Jiang
Marketing Talks
Roland Berger

Fudan University, Bachelor of Electronic Engineering, Minor of Accounting;

More than 12 years of strategic consulting experience, worked as a senior strategic consulting expert in Alibaba Group, dedicated to user experience and growth strategy; experienced in brand positioning and user insight;

Serving more than 15 fashion / shoes and apparel companies, serving top sports / outdoor brand groups including Anta / Amer, Adidas, Xtep, VF Group, etc.;

Initiator of Roland Berger's user experience management and user-direct research topics, including public publications such as Roland Berger's user management SMART model and direct-to-consumer trend reports;

Reached more than 10 times of strategic cooperation with the digital Internet ecosystem, including joint white papers, joint projects, etc. Internet customers served including Alibaba, JD Retail, Bytedance, Baidu, Vipshop, etc.;

Cooperating with JD recently completed research on China's consumer trends and new product development trends in 2022;

Co-project manager of Taobao’s user growth project in fiscal year 2019; customer journey and member rights / service optimization of high-value members across business groups (Taobao / Ant / Fliggy); end-to-end complete customer experience diagnosis and optimization in fiscal year plan.

Event Introduction
Marketing Talks
 · 06/15 (Day 2)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Foresee "People" and "Place"
E-sports, Designer Toys, Horoscope, Camping, Han Costumes, JK Uniforms, Lolita...What are Trending among the New Generations?

From the rise of outdoor sports, agender movement, to local cultural symbols represented by Ding Zhen and Lu Xian Ren, let us walk you into the realm of our new generations.

Link to agenda