Ms. Ji joined BA Capital in 2021 and is responsible for the strategy of funds and portfolio management. Her core topics include growth strategy; market entry strategy; product, brand, channel, and retail-related strategy, involving food and beverage, beauty and personal care, footwear and sports, daily necessities and mother & baby areas.
Before joining BA Capital, Ms. Ji was Principal at Roland Berger, Senior Manager at Bain & Company, and the Head of Strategy for the Outdoor Business Group at Anta. She has led more than 60 strategic consulting projects in the consumer sector, including a well-known sports group's three-year growth strategy and a leading beauty group's channel strategy.
International Plenary Hall - Level 2 of North Lobby west
In the 2023 No.1 Central Document, the term "县域" (county-level areas) appears 13 times. County-level areas have become a crucial pivot for expanding domestic demand and rural revitalization. As the foundation of China's consumer market, the county market is witnessing the convergence of new consumer forces.