Daxing Wu
Condiment & 3R Food
Zhu Lao Da

Daxing Wu, the former director and general manager of Wufangzhai, is now the CEO of Huzhou Zhulaoda Industrial Co., Ltd. He has been deeply engaged in traditional Zongzi industry for 20 years and is dedicated to the revival of time-honored brands in the food industry.

From 2016 to 2018, he took charge of Wufangzhai, "King of Zongzi", and achieved a two-fold increase in business revenue from 1.2 billion yuan to 2.4 billion yuan, promoting the IPO of Wufangzhai.

In 2019, he began to run and revive the century-old brand "Zhu Lao Da”, which was called “Zongzi Champion”, dedicated to pushing the time-honored brand "Zhu Lao Da" to the top brand in the zongzi industry and becoming the time-honored brand with the largest growth in the industry. Persisting in using innovative products and digital promotion to enable the development of traditional Chinese time-honored brands, and promoting the comprehensive upgrading of time-honored brands. At the same time, he also uses the Internet speed to redefine the traditional brand, built a supply chain factory of pillow zongzi in China, built a 5G smart plant in the zongzi industry, and its product quality and site management ability is 25% higher than that of the industry. He is committed to creating the best zongzi brand in China and providing high-quality meals for the new generation of families. And promote the revitalization of more time-honored food brands to become national trendy brands in the hearts of a new generation of consumers.

Event Introduction
Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
Beyond Deliciousness: Building Good Business
The New Way of Time-honored Brand

With the upgrading of consumption, people pay more and more attention to the brand connotation and craftsmanship carried by the products, however, the word "time-honored" also brings some "fetters" to the brand. Both the old concept and the rigid system have brought many challenges to the development of time-honored brands. In today's era of rapid change, what can they do to keep up with the flywheel of the times and come to life in the new environment?

Link to agenda