Zhifa Huang
Marketing Talks
Director of Strategy for F&B Products, Consumer Goods Business Center
Ocean Engine

Zhifa Huang is the director of strategy for F&B products at Consumer Goods Business Center at Ocean Engine. He has 5 years of experience in FMCG and 6 years of Internet experience, and continues to be deeply involved in the food and beverage industry, proficient in integrated marketing based on crowd penetration operation, helping many brand clients in the industry to realize the integrated operation of quality and efficiency, and enhance the omni-channel business.

Event Introduction
Marketing Talks
 · 06/15 (Day 2)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Roll the "Gear" of Business
Douyin Interest-based E-commerce:How can F&B brands seize new opportunities?

What are the consumers' changes to content preferences and commodity consumption trends related to F&B?

What are the new opportunities for F&B brands under the development of Douyin E-commerce and Local Consumption Business?

How to achieve true Interest-based E-commerce based on user demographic operation?

Link to agenda