Anand Zheng
Snack & Baking
Co-founder & Creative Director
Babe’s Bottle

Mr. Anand Zheng, Co-founder and Creative Director of Babe's Bottle, a visionary brand that specializes in the candy toy industry.

Mr. Anand Zheng is a space curator and designer whose work can be seen in modern art, new media exhibitions, and trendy consumer goods.

With over 16 years of experiences in creativity, planning and design, and more than a decade of experiences in team management.

As a chief designer and art consultant, he has participated in and guided the development of multiple exhibitions and innovative brands.

In 2017, he launched the Babe's Bottle brand, continuing his creativity and exploration based on another medium.

Up to now, he has designed over a thousand cultural derivatives for famous scenic spots, amusement parks, museums, city landmarks, and famous IPs both domestically and internationally. His works have sparked a wave of cultural and creative ice cream across the country, dubbed by the media as "The Battle of Cultural and Creative Ice Cream," and earned Mr. Zheng the moniker of "Master of the Cultural and Creative Ice Cream."

Event Introduction
Snack & Baking
 · 06/15 (Day 2)
Make Snack Delicious And Fun
CC204 - Hall 18 2nd Floor
Experience and Business
The Design Aesthetics behind the Ice Cream

Culture and creative ice-creams, like Yuanmingyuan, West Lake, Doraemon, and Ultraman, are now leading the new trend of "playful food". What's behind the endless creativity? 

Link to agenda