Leman Zhang
Drink Talks
Business Development Director
Chr Hansen China

A background in Microbial Engineering and later obtained a Brewmaster Certificate through further studies. Leman Zhang has been engaged in technical management at an international renowned beverage company since 1995. Afterwards, from 2000 he has held positions such as sales manager, technical sales manager, and APAC food enzyme application manager in various international renowned food ingredient and biological product companies. In 2020, he joined Chr Hansen China as the Director of Business Development, leading a team to explore the promotion of new applications of bacteria and yeast in the food and beverage industry, including fermented alcohol beverage, fermented fruit and vegetable juice, fermented tea, fermented meat products, etc., These cross-cultural and diverse job experiences have helped him accumulate rich knowledge and experience in the food and beverage industry. Since 2010, he has been invited to serve as a lifelong visiting professor at China Beer School.

Event Introduction
Drink Talks
 · 06/15 (Day 2)
Wow, Drink It Up!
North Ballroom A - Hall 18 1st Floor
New Interpretation of Innovation
[Panel Discussion] Functionality as A Plus: Mild Yangsheng, New Life

More and more customers recognize that "mild yangsheng" may be a healthier way of life after the success of the "punk health" movement.

What kind of products and brands can better meet the needs of consumers "mild yangsheng"?

Link to agenda