Lifu Hua
Condiment & 3R Food
Founder & CEO

He has been well known as “delegate of China truffle industry”, He has participated in this special field for more than ten years. As one of the few experts who master the truffle industry chain technology, he actively spread and promoted truffle culture, adhered to the belief that "Everything can be flavored ", was committed to improving the research and development model of catering dishes and retail products, and constantly expanded the integrated application of truffle in the F&B industry. He used to open the international trade channel for the largest truffle plantation farm in the southern hemisphere, and introduced truffle planting technology into China.

During this period, he was invited to become the jury of Black Pearl Restaurant list and published the popular science book named “The Secrets of Truffle”. It is hoped that more and more Chinese consumers can understand and share this delicious and precious delicacy.

Event Introduction
Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
New Opportunities
Reviewing the High-grade Ingredients of Condiments, How to Reinvent Growth in Rejection?

Every industry player will have a lot of imagination about the future at the very beginning, but trying to accomplish a small goal requires not only passion, but also resilience and the ability to constantly review the situation. Today, we will be here to tell a story of rejection and a review of finding the right path while facing challenges.

Link to agenda