Emma Lv
Channel & Supply Chain
Head of Brand Marketing
Meituan Instashopping

Ying (Emma) Lv, the brand cooperation director of Meituan Instashopping (The fresh and non-food on-time delivery service of Meituan), has been following the development of O2O business in Meituan and has witnessed the rise of on-time delivery service. During the process of helping various top brands to grow rapidly in the O2O business, Ms. LV has found the upgrade, change of shopping habits as well as new demands of young consumers, and would like to work with more brands to explore further opportunities.

Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Channel Evolution
Instant Retail: "Multiple Imagination" under Explosive Growth

After three years of development, instant retail has gradually become a "Required Option" for consumers and brands. But in addition to speed and convenience, FMCG brands haven't yet understood the multiple values of instant retail —— young and efficient, new consumption habits and scenarios.

In the next stage of instant retail, how can business grow through more practices? How does the leading brand carry out strategic selection and layout? Meituan Instashopping will combine the latest industry developments, insights and cases to share.

Link to agenda