Juanita Zhang
Pack Talks
General Manager, China
Landor & Fitch

Juanita Zhang, General Manager of Landor & Fitch China, is responsible for managing all the agency operations for the studios in Shanghai and Beijing. She leads the exceptional strategy and creative talents in brand strategy, branded expression and experience design, and builds trusted and long-time partnership with clients.  ​

With strong commercial and culture nuances knowledge, Juanita has helped the brands to adapt to the fast-changing competitive landscapes of China and global markets in a strategic and innovative way. She has led the brand transformation projects in FMCG, automotive, grocery, financial service, hospitality, IOT and Technology.   ​

Her strength in brand experience and innovation, coupled with a strong background in business development and account management. Delivering innovative work across core disciplines of brand, digital and retail design for clients including BMW, LEGO, OPPO, LYNK&CO, ByteDance, Walmart, Huami, Bestseller Group to name a few.​

Previously she worked in Interbrand, and set up and led FITCH Shanghai.

Event Introduction
Pack Talks
 · 06/16 (Day 3)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Experience Maker | Thinking
Winning the hearts of the 1 billion consumers: how can brands use accessible design to capture the missing opportunities?

One billion people or 15% of the world’s population experience some form of disability, but the world we live in is still quite inaccessible to them. Everything we use and interact with daily has been carefully designed in a way that mainly focuses on style and aesthetics, often at the cost of inclusivity. Join Landor & Fitch Greater China General Manager Juanita Zhang to explore how brands can use accessible design to unlock the missing opportunities, and why accessibility must be the foundation for all design.

Link to agenda