Abbie Xie
Marketing Talks
Director of Marketing Communications and Social Media
McDonald's China

Abbie Xie is currently the Director of Marketing Communications and Social Media for McDonald's China, responsible for communication of McDonald's marketing activities in Mainland China, as well as strategy planning and platform management of social media.

Event Introduction
Marketing Talks
 · 06/16 (Day 3)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Construct the Brand Bastion
[Panel Discussion] “Sounds” From the Brand Universe

Which sense and medium are left when hands, feet, and eyes are occupied? Ears and sounds.

The average listening time per user on Chinese podcasts hit 4.1 hours in 2022, with monthly income at RMB 14,808. Sound media possesses high potential as it features immersive listening and high user value. How can brands make themselves be heard?

Link to agenda