Jack Wang
Marketing Talks
Aice Group

Event Introduction
Marketing Talks
 · 06/15 (Day 2)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Foresee "People" and "Place"
[Panel Discussion] Chinese Food Brands Going Global

The context of access to international market has changed dramatically from export trade to building a global brand. What are the opportunities and challenges in taking a brand overseas? How to plan the route?

Link to agenda