Candy Tang
Marketing Talks
Head of International Department
Chi Forest

Ms. Candy Tang is currently the Head of Chi Forest International Department. Specializing in making better-for-you food and beverage products, Chi Forest now has key products including flavored zero-calorie sparkling water, electrolyte water, milk tea and unsweetened tea. Chi Forest's sales network covers the entire country and the products are currently sold in over 40 countries and regions, such as the United States, Australia, Singapore, Indonesia, etc.

Ms. Tang began her career at JPMorgan, specializing in the sales and trading of financial derivatives. Subsequently, she joined McKinsey, providing consulting services to clients in the consumer products & retail sector. Before joining Chi Forest, Ms. Tang worked for China Investment Corporation (CIC), where she devoted herself to overseas investment for five years.

Ms. Tang holds a bachelor's degree in Finance from Tsinghua University and an MBA from Harvard University.

Event Introduction
Marketing Talks
 · 06/15 (Day 2)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Foresee "People" and "Place"
[Panel Discussion] Chinese Food Brands Going Global

The context of access to international market has changed dramatically from export trade to building a global brand. What are the opportunities and challenges in taking a brand overseas? How to plan the route?

Link to agenda