Niki Li
Marketing Talks
Managing Director & GM of E-Commerce

She led the company to complete the business transformation from B to C within one year, and their e-commerce sales exceeded 120 million, led the team from 0 to 1, and won first place in the categories of Tiktok, Tmall and JD.

With 10 years of experience in e-commerce, he has served as the Vice President and Director of Meiyi Beauty Group, a well-known beauty group under the Yige (Huaxizi&OGP) brand promotion director, and the General Manager of Xiaomi Ecological Chain Brand Lefan Branch.

Led the planning of marketing cases with over 100 million exposure, including Gulangyu style, Goddess Scholarship, and Beast Fake.

The first cross-border entrepreneurship project, Mushu Beauty Equipment, won the first place in the eye beauty equipment category within six months, was selected as the annual 20 female entrepreneurs by ChiNext, and was listed on the 2018 Forbes 30 Under 30 Elite List.

Event Introduction
Marketing Talks
 · 06/15 (Day 2)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Roll the "Gear" of Business
[Themed Discussion] Business Mindset in Marketing, Marketing Mindset in Product Development

Successful marketing starts with a successful strategy. Michael Porter divided strategy into three basic options: total cost priority, differentiation, and focus.

However, Daixiaji is a rare enterprise owning all three options. Daixiaji gains a cost advantage by focusing on shrimp supply chain, differentiates itself by the higher content of shrimp meat and focusing on the shrimp meat category, and finally achieved sales of more than 1 billion. Among them, a comprehensive understanding of the business and a full perception of the needs of the market are indispensable.


Link to agenda