Zheng Huang
Marketing Talks
Project Leader
Xiao Ma Song & Company

As the project leader of Xiao Ma Song & Company, Zheng Huang has rich marketing experience. He is good at consumer insight, strategy development and product innovation, has helped a new brand to achieve a breakthrough from 0 to 100 million in a year, and helped many brands to develop quick-selling products. He served a number of famous bands, including Daixiaji, babycare, Wolong, Juyou, Shizuren, Zuideyi, Yili Foodcode.

Event Introduction
 · 06/15 (Day 2)
FBIF iFood Show · Foodtalks
Hall 17 DH001
Retain Consumers
Case Dismantling | Let food packaging "sell goods"

Packaging is the first bridge for consumers to get in touch with brands. There are various products on the shelves. It is necessary to seize the visual opportunity and quickly win the hearts of consumers. Food product packaging may realize "automated" sales.

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Marketing Talks
 · 06/15 (Day 2)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Roll the "Gear" of Business
[Themed Discussion] Business Mindset in Marketing, Marketing Mindset in Product Development

Successful marketing starts with a successful strategy. Michael Porter divided strategy into three basic options: total cost priority, differentiation, and focus.

However, Daixiaji is a rare enterprise owning all three options. Daixiaji gains a cost advantage by focusing on shrimp supply chain, differentiates itself by the higher content of shrimp meat and focusing on the shrimp meat category, and finally achieved sales of more than 1 billion. Among them, a comprehensive understanding of the business and a full perception of the needs of the market are indispensable.


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