Tiven Peng
Condiment & 3R Food
Vice General Manager

“Fresh Pepper Roasting, Tastes Delicious with each Cookings”! CHUANWAZI Roasted Chili Sauce first launched in 2019. It has innovated the category of Roasted Chili Sauce made from fresh peppers in the Chinese chili sauce market, providing consumers with a fresher, healthier, and better tasting product choice in the dining scene. It has been sought after by the younger generation of consumers and has achieved a record of selling 500000 bottles in the 3-minute live broadcast room of Jiaqi Li. Accumulated sales of nearly 100 million bottles since its launch.

Sichuan CHUANWAZI Food Co., LTD, affiliated with Grass Green Group. Grass Green Group is an innovative start-up business platform affiliated with New Hope Group of the Fortune 500. CHUANWAZI was established in 2008 and is a representative brand of the new generation of Sichuan cuisine in China.

Tiven Peng, the vice general manager of the CHUANWAZI, has been deeply involved in FMCG marketing for 15 years and has rich practical experience. He has been responsible for marketing in companies such as Uni-President Group, New Hope Dairy, and Zhang Bingbing beef tallow for Hot Pot. He has rich practical experience of marketing in both business and consumer. He has served many famous brands, such as ASSAM MILK TEA, UNI-PRESIDENT ORANGATE, and HUORUN YOGURT He has also created many famous products.

Event Introduction
Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
Beyond Deliciousness: Building Good Business
[Panel Discussion] From Whims to Repurchase: The Journey from Building A Product to A Brand

TikTok, Taobao, private community, offline store...whichever is the path for brands to grow from 0 to 1, product takeoff is just the first step, and the real goal is to win steady repurchases. That is when the brand impact is put to test.

Link to agenda