Felipe Ribeiro
Marketing Talks
Chief Creative Officer
Wieden + Kennedy

Felipe Ribeiro currently serves as the Chief Creative Officer for Latin America at Wieden + Kennedy, where he leads the W+K offices in Sao Paulo, Mexico City, and a HUB in Buenos Aires.

Born in Santos, a coastal city in Brazil, Felipe grew up surrounded by canoeists and musicians and had his 15 minutes of (very local) fame as a vocalist in a hardcore band. Although those days are behind him, he continues to draw inspiration from youth culture, using music and design to create work that possesses its own unique voice and has a genuine chance of becoming a part of the broader culture.

With over 16 years of experience in the industry, Felipe has worked at several of the most creative advertising agencies worldwide. Throughout his career, he has amassed numerous renowned campaigns and has been the recipient of over one hundred international awards, including a Grand Prix at the Cannes Lions Festival. His impressive portfolio includes iconic and brand-defining work for global brands such as Budweiser, Nike, Meta, and Google, among others.

Event Introduction
Marketing Talks
 · 06/16 (Day 3)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Construct the Brand Bastion
Exploring Our Reach On Our Own - Using Product Itself to Spread the Brand's Voice

In today's world of fragmented attention, unleashing creativity is crucial for establishing deeper connections with our consumers. In South America, Budweiser, in collaboration with Rolling Stone magazine, has launched BudMag—a monthly music magazine dedicated solely to emerging artists. What sets it apart is that it is ingeniously printed on their own beer packs.

It's a simple yet effective concept: we are giving purpose to an asset that brands often overlook and the culture that younger generation really love. Let's explore together how even the most unassuming brand assets can serve as vehicles for amplifying  brand's voice and values. Join us as we delve into this exciting realm of possibilities.

Link to agenda