Young Zhang
General Manager of Meijian Business Line
Vice President of Jiangxiaobai Group

The general manager of MEIJIAN business line, responsible for MEIJIAN products, strategies, brand management and business line operations, as well as managing the expansion of MEIJIAN international business, is the core force of MEIJIAN product and brand growth.

In 2019, shortly after its launch, MEIJIAN quickly occupied a leading position in the plum liqueur sales market and became a synonym of the category. In the following two years, MEIJIAN continued to expand the green plum liqueur track and promoted the growth of the domestic plum liqueur market. At the same time, adhering to the ingenuity brewing concept of "timely weather, natural atmosphere, fine materials, and ingenious craftmanship", MEIJIAN has also continuously established the quality threshold of Chinese plum liqueur and promoted the establishment of industry standards for green plum liqueur.

Event Introduction
 · 06/16 (Day 3)
Keep Alcohol Engaging
Media Center (North) - Level 2 of North Lobby west
New Youth Drinking
How to Build a Billion-Dollar Brand in the New Alcoholic Beverage Industry?

The new alcoholic beverage industry is growing rapidly, and Meimi has become the first billion-dollar brand in the new alcoholic beverage industry.

Looking back at MeiJian's history, the product and the marketing strategy may not be the main causes of MeiJian's success. Perhaps there is only one reason for its success: doing the right thing repeatedly.

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