Kefo Zhang
Drink Talks
Associate Director of Strategic Planning
Master Kong Beverage

Kefo Zhang, Master of Management of McGill University, MBA of Zhejiang University, has rich experience in FMCG industry such as marketing, supply chain management and strategic management. As a promoter responsible for the medium to long-term strategic development of the beverage business, following market and industry development trends, formulating business development strategies to ensure the long-term healthy development of the beverage business.

As a national brand, KSF is committed to providing happy and healthy beverages for Chinese consumers.

Event Introduction
Drink Talks
 · 06/15 (Day 2)
Wow, Drink It Up!
North Ballroom A - Hall 18 1st Floor
New Interpretation of Innovation
Who Says Elephants Can't Dance?

Business growth derives from innovation. Companies at various phases of development comprehend innovation to varying degrees. How does Master Kong interpret the term "innovation"? What is the way that Master Kong incorporates innovation into its company strategy?

Even an elephant can dance if it can establish its own rhythm.

Link to agenda