Yanli Liu
Drink Talks
General Manager of the Brand Marketing Center

Yanli Liu, as the General Manager of the Brand Marketing Center of Naixue, a listed company and a pioneer in the new tea beverage industry, is responsible for the integrated marketing of Naixue's freshly brewed tea beverages and ready-to-drink products.

With over 10 years of brand marketing experience in the new consumer sector, Yanli Liu is renowned for her deep understanding of young consumers, and has blown a marketing storm in China's new consumer industry.

She focuses on the synergy between brand and performance, empowers products through brand creativity, and achieves a closed loop of channel sales through brand innovation. Over the years, she has developed optimized solutions for Naixue's marketing strategies and product iterations, and has built a high-performing brand marketing team.

In the future, she will continue to adopt a user-centric approach, constantly innovating marketing strategies and out-of-the-box tactics in the new consumer industry, and creating more iconic brand marketing cases.

Event Introduction
Drink Talks
 · 06/16 (Day 3)
Wow, Drink It Up!
North Ballroom A - Hall 18 1st Floor
New 'Species'
[Panel Discussion] Bottled Tea: New Opportunity for Chinese Tea?

Ten years ago, bottled tea was not hot; now, it has become one of the most popular beverages for young people - healthy, thirst-quenching, and multi-flavored.

It was once the "rebel" in Chinese tea, but today it has finally arrived in its own good time:

1. What market trends cause the "counter strike" of bottled tea? 

2. What are the opportunities for bottled tea in the future?

3. Crossover players: what is different about bottled tea?


Link to agenda