Yang Lu
Drink Talks

Miss Yang Lu is the co-founder of a natural and functional non-alcoholic beverage start-up MetaVita and in charge of its global marketing and communications.

MetaVita, focusing and seizing the trends of healthy and functional drinks, is a non-alcoholic beverage start-up created by a team of international young entrepreneurs. All MetaVita products are manufactured by following international standards and comply with the double regulations of FDA (Food and Drug Administration) of the United States and China. Currently, MetaVita owns two brands – Lemon11 and Super Oolong. Lemon11 created the category of high-vitamin C sparkling water. Lemon11 contains 200mg Vitamin C per bottle, equivalent to 11 fresh lemons. Super Oolong is a ready-to-drink (RTD) tea brand, brewed in cauldrons with best large-leaf oolong tea. Super Oolong is desired and designed to be a global brand – the first Chinese oolong RTD tea brand launched in China and the United States simultaneously. Super Oolong is committed to spreading Chinese unique tea varieties to every corner of the world.

Before founding MetaVita, Miss Yang Lu worked as marketing strategy consultant for many years, with rich experience in branding, marketing and strategy. She was deeply involved in the consulting projects for Jinmailang Group, Qiaqia Food Company and Kweichow Moutai Company etc.

Event Introduction
Drink Talks
 · 06/16 (Day 3)
Wow, Drink It Up!
North Ballroom A - Hall 18 1st Floor
New 'Species'
[Panel Discussion] Bottled Tea: New Opportunity for Chinese Tea?

Ten years ago, bottled tea was not hot; now, it has become one of the most popular beverages for young people - healthy, thirst-quenching, and multi-flavored.

It was once the "rebel" in Chinese tea, but today it has finally arrived in its own good time:

1. What market trends cause the "counter strike" of bottled tea? 

2. What are the opportunities for bottled tea in the future?

3. Crossover players: what is different about bottled tea?


Link to agenda