Alex Yu
Channel & Supply Chain
Head of Product Development & Import
M Commerce Group

Yu Chunhsien, Alex, Head of Product Development and Import from M Commerce Group Co., Ltd.

As a retailing expert who has more than 20 years of experience, previously worked with Carrefour, Tesco and Spar as top management. Now in charge of revolutionary upgrading on own brand with M Commerce Group while the company is also facing a big transformation.

Full of challenges but also accompanied by big opportunities, which bring our customers the brand new "M-Select", this brand comes with satisfactory solutions for better lifestyle.

Secured by a very strict food safety/quality control system inline German standards and also together with a well-trained team, Alex has successfully developed and also expanded the new generation of own brands, which has also been well recognized by both professional and member customers.

Event Introduction
Channel & Supply Chain
 · 06/15 (Day 2)
Laying A Solid Groundwork
CC207 - Hall 18 2nd Floor
Merchandise and Operations
[Panel Discussion] How to Build Differentiated Competitiveness by Cultivating Private Brands?

With the rapid changes in the retail environment, focusing on the essence of "commodity power" has become an important way to achieve differentiation and create unique competitiveness, and promoting private brands is one of the strategic priorities of many retailers.

- How to develop private brand strategies based on the development model of the company and its own culture?

- How to gain insight into category innovation opportunities and develop products that impress consumers?

- How can private brands enter the minds of consumers in a fully competitive environment?

Link to agenda