Larry He has served as the Vice President of Shanghai Lawson since January 2015.
With more than 30 years of professional experience, Larry He is one of the earliest senior marketers. Rich experience in FMCG, retail, restaurant chain and trading companies; He has also had many years of experience in multinational and domestic leading consumer goods companies and convenience stores.
At the operational level, he has practical operation practices in many aspects such as strategy formulation, brand building, market expansion, marketing promotion, quality control and risk control, media PR and government liaison and coordination, and is well versed in business management.
Larry He has been graduated from Mechanical Engineering of Shanghai Jiao Tong University in 1986 and afterwards he has been graduated from MBA of The University of Liverpool UK in 1999.
CC207 - Hall 18 2nd Floor
The omnichannel strategy is consumer-centric, creating comprehensive touch points and seamless customer experience, thereby improving brand influence and market performance. The importance is beyond doubt. How to carry out omnichannel strategies? What are the similarities and differences in the needs of consumers online, offline, and O2O? What are the differences in the operating methods between One Inventory and Two Inventories?
CC207 - Hall 18 2nd Floor
With the rapid changes in the retail environment, focusing on the essence of "commodity power" has become an important way to achieve differentiation and create unique competitiveness, and promoting private brands is one of the strategic priorities of many retailers.
- How to develop private brand strategies based on the development model of the company and its own culture?
- How to gain insight into category innovation opportunities and develop products that impress consumers?
- How can private brands enter the minds of consumers in a fully competitive environment?