Hao Shen, with a master's degree from The Australian National University, has 4 years of food & beverage research experience and joined the Huachuang Securities Co., Ltd. in 2019, covering the Chinese Baijiu, red wine, Huang jiu and wine distribution industries. Based on years of experience in the field, he has a keen sense of information and unique insight into his core research areas. He is able to grasp the whole picture and catch up with on-going trends in the industry, as well as gain perceptive insight from a micro perspective. He has both industrial perspective and insight into how the industry develops.
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Spirits possess multiple attributes in China – consumption, investment, culture, etc. To understand consumer purchases of spirits as consumer goods is to some extent restrictive. A perspective from the secondary market allows us to see more.