Speakers
![](https://static.foodtalks.cn/image/cms/speaker/6aafb4b9d2b31cd38063043b11c16833e281.png)
Lili Zhu
YoungCohol
Second-generation
Tiansai Vineyards
Wine and lifestyle influencer
WSET Diploma Candidate
Second-generation of Tiansai Vineyards
Event Introduction
YoungCohol
· 06/15 (Day 2)
Keep Alcohol Engaging
Strategy & New Trend
15:15
The New Trends in Products and Channels
E-commerce, social media, contextual consumption, and the rise of a younger generation of drinkers have all redefined how wine is distributed, led to a fragmentation of channels, and required products to be updated and iterated more quickly to meet current market demands.