Matt Chapman
Founder & Managing Director

Matt is the founder and managing director of Contagious: a creative agency of enthusiasts, globally renowned as experts in the design and delivery of drinks brands.

He was born in Yorkshire, studied design in Scotland and spent the first ten years of his career working for creative agencies in Edinburgh, London and Singapore. These formative years were spent designing global brands across numerous sectors, but it was his love of working within the eclectic world of drinks and premium spirits brands in particular that drove him to launch Contagious in 2001.

Over twenty years later, both Matt and his award-winning agency are now well-established within the global drinks arena, with an incredible portfolio of internationally recognised brand names and independent start-ups. This platform allows the Contagious team to constantly push boundaries and create unique brand experiences—utilising their expertise in brand strategy, brand world creation and development, brand activation, packaging, and immersive environment design.

One of Matt’s most rewarding initiatives of recent times is embedding the company’s social and environmental responsibilities into its proposition and driving the business to obtain B-Corp status. As a keen advocate for the circular economy principles of the Ellen MacArthur Foundation, Contagious employs champions of circular design to help the creative and client teams make informed decisions. This is reflected in the company’s mission to design a difference and help brands inspire their consumers to make better choices.

Event Introduction
 · 06/16 (Day 3)
Keep Alcohol Engaging
Media Center (North) - Level 2 of North Lobby west
New Youth Drinking
How Brands Can Bond with the Next Generation of Discerning Drinkers

In an increasingly competitive market, how do drinks brands connect and align with their ideal consumers, and remain relevant to the next generation of discerning drinkers? 

In this session we will discuss the importance of brands clearly defining an authentic purpose and the way to truly connect with consumers is to share the same values. How packaging can play a vital recruitment role by reflecting those values. And yet, how even the best packaging is only one piece of the puzzle, and it takes consistency across every consumer encounter and experience of the brand to build long-lasting relationships.

We will then explore how this belief has enabled us to help brands: 

-Reignite a stuttering category

-Attract the next generation

-Become a proud icon of their community

-Premiumise their portolio

Link to agenda