Julia is the Sales Director of Euromonitor International in Greater China and Australasia. During her 16 years in Euromonitor, Julia has been working closely with clients on strategic planning, oversea expansion, product portfolio and market positioning in the regions. As the General Manger of Greater China, she provides leadership, direction, and sense of team to the Euromonitor Shanghai, Hong Kong and Sydney office, to help the company achieving its strategic, commercial, and operational objectives.
Prior to Euromonitor, Julia achieved her bachelor’s degree in Marketing & Management and master’s degree in International Business in the UK, gained great experiences working in Hong Kong and UK afterwards.
Media Center (North) - Level 2 of North Lobby west
Media Center (North) - Level 2 of North Lobby west
High and low alcoholic beverages are always in the spotlight in China's alcoholic beverages market, with medium alcoholic beverages like yellow wine appearing unpopular. But in fact, yellow wine was once a well-liked upper-class consumer product.
Sake, which is also a grain-based liquor, has also gone through a slump, but it currently begins to grow quickly internationally.
By reviewing the development of sake, what are the future options for our traditional medium alcoholic beverages?