Laura Liang
Marketing Talks
VP of Nint Group's Business Department
Senior Content Product Expert at Nint Data Research Institute

One of the first Chinese strategists, with over 16 years of leadership experience in brand, business, and communication strategy. Helped large and small, well-known or start-up brands in the region define or rebuild brand image and identity, develop brand growth strategies, and thrive in the constantly changing economic, cultural, and social backgrounds.

Former Managing Director and Chief Strategy Officer of DDB China Group, a well-known 4A advertising agency. Also served as strategy leader in various reputable advertising and consulting firms such as McKinsey & Company and Ogilvy (Singapore), with extensive practical experience in brand positioning, construction, marketing planning, and execution on a cross-regional level, and expertise in multi-category brand strategies, digital transformation, and social e-commerce insights.

Former Chief Content Intelligent Architect at Tezign Technology, a content technology unicorn, leading the incubation and commercial development of content analysis and insight products, with deep insights into the content marketing and digital aspects of enterprise digitization.

Event Introduction
Marketing Talks
 · 06/15 (Day 2)
Growth and Beyond Growth
International Plenary Hall - Level 2 of North Lobby west
Roll the "Gear" of Business
Understanding Business Content Tags to Solve the Omnichannel Growth Challenge

The context field gives rise to consumer trends. To achieve scalable and efficient content marketing, brands need to solve the attribution challenge from content to growth and from omnichannel exposure to conversion.

Nint takes the lead in bridging the gap between content and products, helping brands find blue ocean opportunities in the existing market. Nint will also reveal high-potential pathways in the food and beverage industry and share best practices for brand tag integration at FBIF2023.

Link to agenda