Lu Yanyan
Marketing Director of Product Center
Ligao Foods

Yanyan Lu, female, Marketing Director of Product Center, Ligao Foods, deeply engaged in the industry for 10 + years, fully responsible for the company's market planning, brand system construction and public relations communication and other series of work, directly or indirectly driving market sales growth of about 30%, while presided over brand promotion projects, planning brand omni-channel operations, efficient use of media resources (self-media and new media) to implement brand communication and marketing plans, enhance the popularity and influence of corporate brands in professional fields, Promote and enhance industry awareness and word of mouth, and cover a total of 50W+ people in offline activities in the first half of 2023 alone.

Event Introduction
 · 06/14 (Day 1)
FBIF iFood Show · Foodtalks
Hall 17 DH001
Embrace 3R Food
Rock on, Frozen Bakery

With tens of billions scale, frozen bakery in China grows at 15%~20% per year. It has inherent advantages in stable supply, long shelf life, and scaled manufacturing. However, it takes a bit more improvement in flavor innovation, taste preservation, and variety expansion in comparison with fresh bakery.

Link to agenda