Business world is never short of noise and hustle, always with the hottest buzzword at the centre of the conversatio. However, while looking back at the long history of business, most trends have eventually been disproven. Today, when the consumer market has calmed down, the importance of common sense should be taken more seriously.

After all, there are not that many secrets in the business world, most of the 'secrests' are common sense.

Love makes a good coffee, let's coffee together~

How long does it take to 'plant' a cup of coffee? It took Yunnan a hundred years. What stage has Yunnan coffee reached today? How can coffee estates, baristas and brands work together to promote the development of China coffee?

Originated from China, tea has yet found a branding approach that is truly Chinese. Nationwide tea-producing regions form the basis of product diversity as well as hell-like challenges in standardization in production and brand management. What is the right approach to establish standardization in production and branding?

On a land of 9.6 million square kilometers, the taste memories of 1.4 billion people are variety. How to capture the beautiful flavor from the local terroir? How can local flavors go out to the whole country and even the whole world?

How to bring consumers back to their childhood, to their hometown and to the place where love begins with a beautiful flavor?

The flavor journey of a beverage is also an unforgettable journey that goes hand in hand with consumers.

An increasing number of made-on-site drink brands release pre-packed products, while pre-packed drink brands making attempts at brick-and-mortar stores. Both are doing the business of drinking. What do they have to learn from each other?

The development of new-style teas has released the potential of the entire tea market, ready-to-drink tea has also taken advantage of the rapid development.

However, from the point of view of the product, the innate advantage of the new-style teas in taste, texture has opened a large gap between ready-to-drink teas.

How to upgrade and innovation, so that ready-to-drink tea could replicate the sensory experience of freshly made tea, to gain a competitive advantage in different scenarios?