Set off with puzzles and hopes.

Compared with the last generation of alcohol drinkers, how motivations and preferences of alcohol consumption have changed in the next generation?

There are flavored spirits that leave a mark on your memory. Where does the good inspiration come from? Which flavors are more premium? How to build a better layering? Are there any ways to sustainably pin-point flavors that would be loved by consumers?

Alcoholic drinks: taste it and FEEL it.

The alcoholic drinks market in China is perhaps standing at its most exciting moment in history. New players like hard seltzers and RTDs keep emerging, while traditional categories, led by spirits and wines, reinvent themselves with new vitality. Competition heats up as numerous boats are set to sail in the sea of alcoholic drinks.

This session looks at the evolving global beverage alcohol trends, recovery beyond the pandemic, and which innovations and developments could be long-term trends.

Wine made in China is no worse than that imported, but the lack of cost efficiency and brand value has prevented them from properly building a reputation. Wine-producing regions in Xinjiang and Gansu have done well in recent years, and spirits giants are making bigger bets on domestic wineries. We could not help thinking again if the time has come for domestic wines?

The $35 billion China imported wine market is changing rapidly. From industry to consumption and investment, how to catch the opportunities behind the next trend of spirits including whisky, brandy, vodka, gin, rum, tequila, sake, etc.? 

Alibaba will reveal the whole picture, the trends, and digitization opportunities of the spirits industry, from the perspective of a platform ecosystem.

Personalized craft beers are emerging, but standardized production is an important guarantee of quality. How can creativity be nurtured in standardization? How can beer industry move on together with personalization and standardization?