Wenxian Fan
Condiment & 3R Food
Founder & CEO
Meixin Food

Mr. Wenxian Fan was born in 1983 in Hubei, and graduated from China University of Mining and Technology with MBA. Mr. Fan is the founder and CEO of Meixin Food, with nearly 20 years of experience in restaurant operation and management, brand marketing, food supply chain management, enterprise operation management and other related fields. He manages a team of nearly 400 people.

In 2009, he co-founded "No.1 Chuanguo", a brand of hotpot restaurants, which has more than 60 branches in China. He founded Meixin Food in 2017, with a total investment of 510 million RMB and an intelligent factory covering an area of 50,000 square meters, which is a famous manufacturer of compound condiments in the Yangtze River Delta region.

As a representative of Chinese entrepreneurs, Fan has always been committed to building a leading brand of condiments for soup sauces with the mission of making customers happy, making employees grow, and bringing beauty to the world with deliciousness. In 2019, he was awarded the title of "Top Ten Leaders in China's Food Industry". In 2021, he was awarded the title of "Change Maker of Chinese Compound Condiment Industry" and many other honors in the industry.

Event Introduction
Condiment & 3R Food
 · 06/15 (Day 2)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
[Panel Discussion] How to Drive Growth with the Founding Values When Hot Money Cools Down?

Tremendous changes are emerging on consumer goods investments this year. Returning to the nature will be the key topic for catering, condiments and 3R foods? How to initiate to grasp growth opportunites?

Link to agenda