Speakers
Xiao Ma Song
Founder
Xiao Ma Song & Company

Xiao Ma Song, the founder of Xiao Ma Song & Company, is a well-known strategic marketing expert, best-selling author, Bronze Lion Award winner of Cannes Lions International Advertising Festival. He used to work in the Economic Observer, Ogilvy & Mather, BlueFocus and other well-known enterprises.

Having worked as a chief marketing consultant of Dedao App and consulting partner of Xiaomi Koochang Institute, now Xiao Ma Song devotes himself to research on business strategy and brand marketing, and started his own consulting company in 2016, which primarily serves new consumer-goods brands, such as Yuan Qi Sen Lin, TASOGARE, Babycare, Luckin Coffee, Shizuren, and Xgimi.

The success of an enterprise is, in essence, the result of comprehensive factors. Branding or marketing is just one factor in business success, but not the whole story. All entrepreneurs who imagine success to be that simple have no respect for the laws of the business world.