Shawn Gong
Pack Talks
Creative Director

Shawn Gong comes from China and is responsible for establishing corporate brand identity design and packaging design at Brand International Consulting. He has over 15 years of experience and is committed to breaking the mold and creating innovative and dynamic brand experiences.

Clients: Pringles, Kao, Breeze, Unilever, Schwarzkopf, HUGGIES, Kotex, Wrigley, Woolworths, Beyond Meat, Yili, Haidilao Hot Pot, Danone, Lee Kum Kee, Mary Kay, Watson's, Devondale, ALDI, Hotel Indigo, Vanke Group, Huawei, China UnionPay, Tencent, China Merchants Securities, etc.

Event Introduction
Pack Talks
 · 06/15 (Day 2)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Sustainable Future | Packaging Strategy
Sustainable Brands: Resonate with Young Consumers

How to engage consumers deeply in co-creation and communication around sustainability by taking packaging design as the vehicle and make sustainability an opportunity for brand transformation?

Link to agenda