Richard Chang
Drink Talks
Managing Director, EAPAC
Doehler Group

Richard Chang started his career in Mars Confectionery as a management trainee, right after graduation from University in 2002, responsible for APAC package procurement. After Mars, he spent 12 years with Cargill for a number of different commercial management roles in different countries, such as trading soybean future in Brazil, managing strategic account cross APEMA, building commercial cases for two vegoil complexes in China and Malaysia, leading frying oil transformation in leading QSR in Singapore and Great China, etc.

Now he is the Vice President of Doehler APAC, responsible for the strategic expansion, product line PNL and team development. Doehler Group is a German family-owned business with a history of more than 190 years. It has production bases in 46 countries around the world, and customers across more than 120 countries and areas.

Event Introduction
Drink Talks
 · 06/15 (Day 2)
Wow, Drink It Up!
North Ballroom A - Hall 18 1st Floor
Trend and Strategy
China's Juice Industry Under Global Trends

2023 is full of uncertainty, but crisis and opportunity coexist. Based on the in-depth cooperation with food and beverage clients worldwide, Doehler has summarized the global trend of 2023 and has made an outlook on the development prospect of China's juice industry. Doehler hopes that these insights can make some useful contributions to the positioning of new products and product ideas.

Link to agenda