Speakers
Cago Chen
Vice President
WANGJU CAPITAL

Xiaolong Chen, a marketing expert, has conducted in-depth research on the condiment market in China, providing great support for the development of the industry. Mr. Chen is a writer for Sales & Marketing, New Food, Food Weekly, China Food News and other media. As a marketing expert and investor, he has provided professional analysis and opinions to securities dealers and media for a long time. Mr. Chen has many years of marketing and management experience in multinational companies and well-known local enterprises, and is committed to making it is possible for each enterprise to achieve “rapid growth in a short period of time”; Mr. Chen is also the author of three marketing books, Condiment Marketing, Sales Channel Management, and Operation of Sales Channel Management.


Event Introduction
Foodtalks
 · 06/15 (Day 2)
FBIF iFood Show · Foodtalks
Hall 17 DH001
Upgrade Supply Chain
14:00
[Discussion] Flowing Digital Intelligence, Serial Industrial Chain

The digital intelligence is just like sea, keeping flowing in every part of industrial chain. Although, the digitalization and intelligence of food and beverage industry comes a little slowly, it initially accomplished!Make food with digitalization and make food life cycle information transparent, which improves supply-demand coordination to be easier.

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Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
New Opportunities
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Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
Beyond Deliciousness: Building Good Business
15:30
[Panel Discussion] From Whims to Repurchase: The Journey from Building A Product to A Brand

TikTok, Taobao, private community, offline store...whichever is the path for brands to grow from 0 to 1, product takeoff is just the first step, and the real goal is to win steady repurchases. That is when the brand impact is put to test.

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