Senna Zhang
Pack Talks
General Manager
Zhao Ri Wei Pin

Senna Zhang, who is the general manager of Shandong Lvyuan Weipin Dairy Co., Ltd., Shandong Weipin animal husbandry Co., Ltd. and Shandong Lvyuan Weipin Agricultural High Tech Co., Ltd., managing the vertical industrial chain from soil raising, planting, cattle breeding, milk production to sales. She has served as the director of the marketing center of new hope Dairy Co., Ltd., incubating two-star products of "huorun" and "Chuxin". She also has been deeply involved in the FMCG industry for many years and has rich experience in brand building and marketing, with deep insight into consumer market trends and user needs.

In 2021, She became the General Manager of Zhao Ri Wei Pin and upgraded the brand positioning. Zhao Ri Wei Pin is a high-end agricultural brand based on circular agriculture, with 1500 acres of organic land in Laiyang, Shandong Province, which has its own farm and ranch. In the early years, the company spent five years idling the land in order to restore the soil to its natural state of fertility. At the same time, the brand adheres to the concept of "circular farming, natural delicious", and is committed to providing consumers with natural, easy and delicious agricultural products.

Event Introduction
Pack Talks
 · 06/15 (Day 2)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Sustainable Future | Practical Approaches
[Panel Discussion] Reshape and Revive: Explore the Future of Circular Packaging

To truly achieve a circular economy and give packaging a genuine "rebirth," it requires the involvement and drive from multiple stakeholders within the industry and the market. 

- How can we creatively leverage trendsetting concepts to drive transformative changes in the industry and market towards circular packaging?

- How can we foster more industry collaborations and opportunities for consumer involvement to establish effective circular systems?

Link to agenda