Yiyang Hei
Pack Talks
Founder & Creative Director

SenseTeam specializes on branding, marketing, film, interior design, curation and contemporary art. Yiyang is one of the most active cultural exchange pioneers in China today. Committed to the integration of graphic, contemporary art, advertising, architectural space, city, society and other media in different fields, to help new retail and new consumption, and to give interesting, meaningful and valuable works the best expression way.

Yiyang is also the academic member of Shenzhen Graphic Design Association (SGDA) and the member of International Graphic Design Alliance (AGI). He has won several international awards and was invited to serve as judges, such as Cannes Lions, New York Art Directors Club (ADC), New York One Show, British D&AD, Asia Pacific Advertising Festival (Adfest), Communication Arts, HKDA Design Awards, etc.

Event Introduction
Pack Talks
 · 06/15 (Day 2)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Creative Boost | Sourcing Creations
Hope in the Hopeless: Creativity Breaks Dilemma

There is never enough time, resource, and experience when the world is changing ever faster. How to break the dilemma with creativity and different perspectives?

Link to agenda