Peng Li

Mr. Peng Li is currently serving as a consultant to “Japanese National Tax Agency Alcohols Export Coordinator”. He also holds the titles of “SSI Master Sommelier of Sake (Sakashō)” and “International Sake Lecturer”.

He used to work for French Embassy in China as the Press attache of the cultural section, senior marketing director of Trends Media Group which gave him a rich experience in marketing and branding.

Nowadays, after 12 years of professional experience in Sake, he has given hundreds of Sake and Shōchū events around China. He writes columns on Sake Culture for the magazine GQ, Vogue, Esquire and other media outlets, and he has also trained more than hundreds of “International Sake Lecturer”, International Kikisake-Shi” (Sake Masters) in China.

As of today, Mr. Peng Li also runs many locations specializing in sake, including “Bange sake bar”, “Bange Yakitori”, “MOTO Sake Bistro”, he is committed to letting more people know and love this ancient and trendy drink. Through such promotion of those events, everyone can feel the happiness brought by sake.


Event Introduction
 · 06/16 (Day 3)
Keep Alcohol Engaging
Media Center (North) - Level 2 of North Lobby west
New Youth Drinking
[Panel Discussion] Implications of Sake Development on China’s Grain-based Liquor Development

High and low alcoholic beverages are always in the spotlight in China's alcoholic beverages market, with medium alcoholic beverages like yellow wine appearing unpopular. But in fact, yellow wine was once a well-liked upper-class consumer product.

Sake, which is also a grain-based liquor, has also gone through a slump, but it currently begins to grow quickly internationally.

By reviewing the development of sake, what are the future options for our traditional medium alcoholic beverages?

Link to agenda