Condiment & 3R Food
Director of Food and Restaurant Industry
Xiaohongshu Monetization

Lucas, Director of Food and Restaurant Industry, Xiaohongshu Monetization. He is mainly responsible for business clients in the snack, instant food, condiments, food and beverage chain industry and other sectors, and is committed to helping businesses achieve brand “seeding” promotion and business growth on Xiaohongshu.

He has over 10 years of experience in the tech industry, and has previously worked for ByteDance and Tencent, where he served Fortune 500 companies and various innovative brands, including Lay’s, Yum! Brands, ADOPT A COW, and CHOCDAY. He has extensive practical experience in content marketing and social e-commerce.

Event Introduction
Condiment & 3R Food
 · 06/16 (Day 3)
New Taste That Spice Up New Lives
CC105 - Hall 18 1st Floor
Beyond Deliciousness: Building Good Business
When 3R Food Meets Xiaohongshu: How to Promote More Scientifically?

The 3R food in the transition from TO B to TO C is developing exceptionally fast. However, how to do a long-term brand business in the killing red sea is also a problem that every brand needs to think about. The content marketing methodology of Xiaohongshu is a good medicine in this track.

Link to agenda