Brian Collins
SONO Food Leaders Summit
Pack Talks
Co-founder and Designer

Brian Collins is the co-founder of COLLINS, a transformation consultancy in San Francisco and New York City. In their work, they aim to mix imagination, craft and technology to build brands that can’t be ignored. Their clients include Spotify, Target, Nike, Disney, Sweetgreen, Microsoft, Chobani, Vitaminwater and The San Francisco Symphony. They have been named by Forbes as one of the companies reshaping the future of brand building.

Their work has been featured in The New York Times, Businessweek, Fortune, NBC News, MSNBC, ABC News and Fast Company, which named Brian an American Master of Design. For ten years prior to the founding of COLLINS, Brian was Chief Creative Officer of the design and innovation division of Ogilvy Worldwide. COLLINS has been repeatedly featured on Working Not Working’s annual list of companies "Creative People Want to Work For Next", along with Google, Tesla, Pixar and NASA. COLLINS was the first design company to appear on the AdAge A-List and has been awarded their Design Agency of the Year three times.

Brian is a Distinguished Alumna of The Massachusetts College of Art & Design. He lives in Manhattan and in Woods Hole, Massachusetts.

Event Introduction
SONO Food Leaders Summit
 · 06/14 (Day 1)
*Exclusive to SONO CEO Club members, not open to FBIF Forum and Sub-Forum ticket holders.
CC205B - Hall 18 2nd Floor
Branding and Marketing
[Digital World] Branding in the Future World: From Mindset to Technology

ChatGPT, Midjourney ...... When technology comes to application, it may have a disruptive impact on human life in a short period.

-How will the technology outbreak affect the way humans understand the world?

-What will brands look like in the future?

-How can companies work with AI employees to lead their brands into the future?

Link to agenda
Pack Talks
 · 06/15 (Day 2)
From Appealing to Branding
CC101 - Hall 18 1st Floor
Creative Boost | Sourcing Creations
[Master Class] Technology Evolution and Brand Design Strategy

Brian Collins has been recognized as a Design Master by Fast Company and is the first designer invited to the World Economic Forum. He will share insights on how technological advancements drive the transformation of brand design strategies.

* There will be no online broadcast for this session.

Link to agenda